Sales and adding value

There's far more information out there than we could possibly cope with, so we use our filters to sort out the information we actually need. These filters come from our beliefs and values, our culture, our society, our personal experience, our learning ... in fact pretty much every around us right now, and that we've been exposed to in our past. And it's our filters that create our version of reality, how we see the world we're interacting with.