Business strategy coaching: do what it says on your tin
In business, particularly if you’re the principal of the business, it’s essential that your clients and prospects see that you do what you preach. It’s all too tempting to fall back on the old “cobblers shoes” argument – you know, the one that says the cobbler’s children always have shoes that are falling apart.
The trouble is, until people have experienced what you offer, they can only judge you based on what they see. So, in the case of our cobbler, a look at his kids’ crumpled footwear will put off new customers, even if those who already wear his shoes know they’re the most comfortable things ever.
So I was rather amused recently to receive a piece of direct mail from a local recruiter, promoting the CV of a highly effective and experienced … telemarketer.
Something not quite right with that picture, methinks!