Change, Complexity, Competition

Business Strategy Coaching

I think it was Peter Drucker who said that the major challenges facing businesses today are accelerating change, increasing complexity and ever multiplying competition.  For me, those are all reasons to focus:

  • Focus on one area so you can see the changes in your niche before others do, and create an offering that takes advantage of the change, adding more value in the new circumstances
  • Focus on one area so you can become the best at resolving the complexity for your clients, becoming the obvious choice, the “go-to person” in your niche.
  • Focus on one area so you can keep a watch on what your competitors are doing, and what new competitors are arriving, and keep your own offering the best in the market.

It’s only by concentrating on one area of expertise that you will be able to maintain enough focus to make sure that you offer people needing help in your area the best solutions, the most value, and remain the obvious choice to work with.

About Andrew Horder

Founder of the blog at TheBusyFool.com, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://andrewhorder.com/amazon-azlw
About The Author

Andrew Horder

Founder of the blog at TheBusyFool.com, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://andrewhorder.com/amazon-azlw