So your big product launch failed …

So, armed with a next-to-nothing budget and a half-way decent network, you tried to launch your new offering onto the world, and it just hasn’t taken off as you’d hoped.  Don’t feel too bad about it … I’m reading Buyology by branding expert  Martin Lindstrom, and in the first chapter he reveals that on average…

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The power of the demo

Peter Thompson’s wonderful “TGI Mondays” blog this morning really got me thinking – have a read / listen & see what you think.  It’s all about the power of actually demonstrating your offer. What it got me thinking was: how can I demonstrate what I do without actually doing it?  It’s a challenge many of…

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A flash of the bleedin’ obvious!!!

For months now, I’ve been struggling with the concept of using Opportunity Matrix as a decision-making tool in corporates, beating myself up about how “they won’t like the ‘are we excited by this‘ attractivness bit”. It just felt too airy-fairy for the corporates.  All around my network, people have been throwing their hands up in…

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AUDIO: Why Focus Is Important in Business

Here’s an MP3 of a talk I gave recently on why focus is important to any successful person: Why Focus Is Important Note: in the talk I say that I think Mihaly Csikszentmihalyi is management professor at Sloan – he’s actually at Drucker in Southern California. Click on the title to access the audio

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Where are you looking for success?

In medicine there’s a concept of “locus of control”; it means where the patient looks for control of their condition. A doctor I spoke with recently told me that there are some conditions where they want an external locus of control, looking outside of themselves for instructions – where they need the patient to take…

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