A flash of the bleedin’ obvious!!!

TheBusyFool finally gets it!For months now, I’ve been struggling with the concept of using Opportunity Matrix as a decision-making tool in corporates, beating myself up about how “they won’t like the ‘are we excited by this‘ attractivness bit”. It just felt too airy-fairy for the corporates.  All around my network, people have been throwing their hands up in despair, in frustration, even fury that I’m just not getting it. Last week at a boardroom brainstorm, I could see the faces around the table getting increasingly incredulous that I just couldn’t see it.

Well guys & gals, it’s good news – I finally got it! I woke up early yesterday morning, and in that inspiration time between sleep and wakefulness, it came to me: the root of Opportunity Matrix, what inspired it, the start point of its development was a tool used all the time by corporates (and developed at Cranfield School of Management, for goodness sake!) the Key Account Selection Matrix. And a key element of that, readily accepted and espoused by many a corporate right since the 1990s: “how attractive is this account to us” !!!

It’s funny how sometimes we can be so close to something, we can’t see what’s blindingly, frustratingly obvious to everyone else, isn’t it?

About Andrew Horder

Founder of the blog at TheBusyFool.com, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://andrewhorder.com/amazon-azlw
About The Author

Andrew Horder

Founder of the blog at TheBusyFool.com, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://andrewhorder.com/amazon-azlw