So your big product launch failed …

So, armed with a next-to-nothing budget and a half-way decent network, you tried to launch your new offering onto the world, and it just hasn’t taken off as you’d hoped.  Don’t feel too bad about it … I’m reading Buyology by branding expert  Martin Lindstrom, and in the first chapter he reveals that on average…

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The power of the demo

Peter Thompson’s wonderful “TGI Mondays” blog this morning really got me thinking – have a read / listen & see what you think.  It’s all about the power of actually demonstrating your offer. What it got me thinking was: how can I demonstrate what I do without actually doing it?  It’s a challenge many of…

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