Do what you love and the money will come!

What a crock of ****! I love sitting around in beachfront bars, sipping a cold beer, occasionally glancing up from some esoteric tome to observe the passing totty. Regrettably, I can’t find a way to “monetize” that. I also love talking to people about their aims and objectives, and asking awkward questions they don’t want…

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Be a “con-artist”: get paid for doing what you love!

I read somewhere a while back (my notes say it was in a Dan Sullivan article, but I didn’t note the title) that all successful entrepreneurs are essentially con artists – because they get other people to pay them for doing what they love, and would happily do for nothing.  Now I’m a great advocate…

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Why you should stick to what you enjoy …

Enjoyment-Performance Theory is derived from behavioural theory. Essentially it says that we perform better at tasks that we enjoy. And we enjoy tasks we can perform well – that’s why we can perform them well, otherwise we would never have done them enough to become practised at them. And because we enjoy them, and we…

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