How much time are you wasting?

Opportunity Matrix™ - how NOT to be a Busy Fool

Opportunity Matrix™ - how NOT to be a Busy Fool

Time IS Money

Time IS Money

Now, I’m not talking about the time you spend gawking at the goggle-box (though that really is a complete waste of time), and I’m not talking about the time you spend wading through spam e-mails.  I’m not even talking about the time you spend on the web using online networks (or whatever).

The time I’m talking about is the time when you’re working hard, but you’re working on the wrong things – on sub-optimal opportunities. OK, what do I mean by sub-optimal?

Experience has shown me that the business owners that really succeed do three things well: they focus, they are passionate about what they do, and they understand viability. The reasons Focus is important, I covered in two recent blogs (So why is Focus important to success? and Focus, potential and performance); Passion and Viability I will cover in a few days. What I mean by sub-optimal, are those “opportunities” where you aren’t really fired up by them, and/or they aren’t really viable.

The trouble with these sub-optimal activities is that they don’t just affect you by wasting your time. They also affect your efficiency and effectiveness in doing the things you should be focussing on, because a part of your attention is always on them, even if only slightly. And each time you shift focus from a good opportunity to one of your sub-optimal ones, it take you a while to get back into the swing of it. In extreme circumstances, they can affect your whole attitude to your business – if you’re wasting time on things you’re not really enjoying, or that are harder than they should be to make a success of, it’s easy to get dispirited and disheartened.

I’ve been reading a lot of biographical material lately – people like Bill Gates, Warren Buffet, Oprah Winfrey, Carlos Slim Helu (“Who he?” I hear you ask; the second richest man on the planet, according to Forbes), Branson, Trump. And what shines through in all of it is focus and passion – they do what they do because they love doing it, and they focus on what they’re good at. They don’t get distracted by stuff they don’t enjoy – many of them say outright, something like, if it isn’t fun, don’t do it.

If this has already made you think about how you’re spending your “work” time, that’s good. If you still need a bit more motivation to stop wasting time on your “sub-optimals”, click HERE to try out my opportunity cost calculator to work out how much money that wasted time could be costing you!

What time management and/or prioritisation methods do you use, to make sure you’re spending your time on the stuff that really matters to your business success?

About Andrew Horder

Founder of the blog at TheBusyFool.com, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://andrewhorder.com/amazon-azlw
About The Author

Andrew Horder

Founder of the blog at TheBusyFool.com, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon http://andrewhorder.com/amazon-azlw