Balancing Passion & Pragmatism in Business

Love what you do for a living ... make a living doing what you love!

Hi, I'm Andrew Horder

I’m a business coach - I work mainly with small business owners who are working too hard for the results they are not achieving.  They get the clarity, confidence and certainty they need to focus on what they do best and they love to do - their "Joyful Genius"

Too many people haven’t identified their focus, and they end up doing everything in the business and anything anyone asks them to do.  In short – they’re Busy Fools!

We work together on their process, their business model and most importantly their mindset.  I use hard analysis, systems review and softer tools like NLP and Talent Dynamics.

I believe we all have not just a right, but a duty, to find joy in our work - that means that when you work with me you not only get the results you truly deserve, we thoroughly enjoy getting you there.

Sound good to you?

Your first step is to discover your Talent Dynamics profile ...

What the Talent Dynamics profile test gives you:


  • Your Talent Dynamics Profile - this shows you the most natural activities you should focus on to stay in flow.
  • Role Models Who Share Your Profile - which famous role models you should study and learn from.
  • Your Strengths & Weaknesses - what gets you into your flow. What are distractions and what are opportunities.
  • How to Create Value using Your Profile – how to channel your strengths in a way the world responds favorably to.
  • Talent Frequency breakdown – see your balance of energy and understand why you do what you do so well.
  • The Value You Need to Own – how to take even small amounts of value and get it into the hands of many. Roles to increase / destroy trust and flow.

TD-Square-transTalent Dynamics Profile Test

Just £49

or ...

You need to know how well we'll work together,
and I need to know if you are someone I can help:


  • Will coaching work for you?
  • Will our styles work well together? 
  • Do I ask questions that make you think? 
  • What will you learn by working with me?
  • Do you even need coaching!?

Book in now for a chat


Busy Fool services

Opportunity Matrix™

Too many opportunities? Don’t know what to focus on? Too little time? Not enough resources? This ingenious prioritisation tool will help you decide, quickly, easily and powerfully!

Talent Dynamics

Profiling test that allows you to understand how you add your value to a business or team, the No.1 Business Development pathway for accelerating Trust and Flow

Core Process

Identify that thing that you are doing when you are at your absolute best, when you are alive and alight, completely in flow, that core thing that you are here on the planet to do.

Focus Coaching

Find those opportunities and activities that you love and will produce your success. Programs from 2-6 months to get you focused on creating traction in your business and your life.