Interesting topic for today’s #RealWorldWoo – it comes from the Dalai Lama’s section “meditations on sexual desire”, and in it he stresses the importance of distinguishing between real love and mere sexual attachment.  He says that true love is constant and expects nothing from its object, while sexual attachment can be fickle.

That made me think of something that affects a great many entrepreneurs: SOS, or Shiny Object Syndrome.  People who start businesses tend to be ideas people – which is great, that’s how they create that essential edge that differentiates them from all the other people out there trying to do the same thing.  But not when the ideas come thick and fast and never get implemented.

The trick, I believe, is to have a general theme of ideas that you will follow up – I say FOCUS stands for “Follow One Course Until Successful” – and to avoid getting distracted by the ‘sexual attachment’ of shiny object ideas that are not aligned with your ‘real love’, your “One Course” that your business is all about.

The #RealWorldWoo series of blogs

The Dalai Lama - Luca GaluzziI bought a neat little book recently -  "365 Dalai Lama" - as the title suggests, it's a daily thought from the Dalai Lama.  My plan is to use each thought as the inspiration for a blog - and linking the fluffy woo-woo elements to real-world solutions in business and life.

Andrew Horder
Andrew Horder

Founder of the blog at, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon

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