Hi – I’m Andrew Horder

And I used to be a busy fool – running about like a lunatic, trying to do everything at once, keeping all the plates spinning for all the different projects I was getting myself involved in.

And getting nowhere very fast!

So I developed a set of methods to bring clarity to my world, and to help me to get some traction in achieving the things that were really right for me.

The Busy Fool blog is where I share my ideas for getting what you want out of life with other busy fools.

Opportunity Matrix™ - prioritise, focus, profit

Opportunity Matrix™ is one of the core methods I use – why not take a look – it works for me!

Focus Coaching & Business Strategy Coaching

OK, so who am I – why should you take any notice of me?

After a successful corporate career handling major corporate key accounts – people like B&Q and RS Components – I felt it was time to go out on my own.  I’d done my MBA (and realised some of that stuff is really useful, and some just doesn’t apply to a small business), and I studied to become an NLP Master Practitioner (and realised quite how much I was already programmed … badly).  Now what?  Like most new businesses, especially in consultancy, I had a bit of a slow start. I found myself saying “Yes” to pretty much anything that came along – and a lot of that wasn’t what I really wanted to do. So I wasn’t great at it, and I certainly didn’t enjoy it.

Then, one day at a brainstorming session a colleague was complaining that he had far too many possible opportunities, and not enough time to do them all. I realised that the analysis engine I’d been using for key account strategy was perfect to solve exactly that problem – prioritising which opportunity to focus on. So we re-purposed the analysis tool, and Opportunity Matrix™ was born – and it really helped him to see what to focus on.

Of course, the next candidate for the Matrix was me – so I fed all the things I was working on or considering into the tool.   And promptly dropped at least half of my “opportunities”– they weren’t fun and they were never going to make me rich!  I regularly put myself through the Opportunity Matrix again, with a coach.  And I focus in even tighter – so now I’m concentrating only on the opportunities that really light me up: Getting people focused on work they love and do well (using Core Process, Opportunity Matrix™ & Talent Dynamics) and a new Network of Trusted Advisors – somewhere for verified consultants, coaches and mentors to network, share best practice and grow their business together.

Loving Work

I have this firm belief that we all have the right – in fact, a duty – to find joy in our work.  To love what you do for a living, and make a living doing what you love.  Because I believe that, and because I have literally thousands of business hours in corporates and in small business – including my own – that means that people who work with me don’t just get the results you truly deserve, you also love the process of getting them!  Sound good to you?

I’m having the best time of my life! If you want to stop going through the motions, or spinning your wheels trying to do it all at once, and want to know you can really have the life you deserve, where every day you get up bursting with energy and excitement about the day ahead, give me a call on +44 (0)7885 963 156, skype me at andrewhorder, or e-mail me at Andrew@TheBusyFool.com and let’s see how we can move you from Busy Fool to Busy Cool!