Activity is important in business – without it nothing happens.  No products get made – no products even get designed.  No sales get made either – in fact no marketing campaigns are run.  No staff are trained – they’re not even hired.  And yet, activity can be very dangerous for a business too.  If it’s not appropriate activity, it can quickly become activity for its own sake, not Action that is purposeful.

Focus coaching: from activity to action to traction to attractionActionActivity Creating Tangible Identified Outcomes, Now!  When activity is focussed on creating a particular outcome, it can contribute to the success or the enterprise, it can get you where you want to go.  But even Action has its drawbacks.  The trouble with action comes when the outcomes (even if they’re intended) don’t gel together to create Traction.

Traction – TR-action: Targetted Relevant Action.  When all the actions a business takes are all headed in the same direction, and all contribrute to a particular larger goal, you start to get traction, real progress.  And with that progress comes Attraction.

Attraction – AT-traction: Alignment Towards Traction.    We’re not talking woo-woo, Law of Attraction, sit-and-dream-and-it-will-fall-in-your-lap attraction here.  We’re talking, when all your activity is aligned, when it is all relevant, when it is all targetted on creating something real, something that you can identify as a concrete outcome, then you will attract the resourtces and support you need.  Because people will see that you are an achiever, someone who makes things happen.

As Emerson said: “The world makes way for the man who knows where he is going”.

So that’s it: Action – Traction – Attraction. 

Alignment Towards Targetted Relevant Activity Creating Tangible Identified Outcomes Now!

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Andrew Horder
Andrew Horder

Founder of the blog at, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon

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