It Pays To Niche!

Niching works.  In the last couple of years, I’ve spent over £1000 with a businessman I’d never dealt with before.  Why?  Because he’d positioned himself as an expert: “J.W. Rawlinson, Automobile Technician – Jaguar specialist” it said on the card his marketers stuck under my wiper. Normally, I just throw that sort of thing away,…

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