How to be completely in your element
and love what you do every day of every week

How would you feel if you were always at your best?
How would you feel to add massive value for others?
How would you feel to be always living your purpose?
The Secret of Happiness …
… is to know what you do when you are at your very best, when you feel alive and alight, when you just know you’re doing what you’re on the planet to do – when you get to live your true purpose.
And then do more of it!
Find out more - book a chat now:
Have you ever noticed …
… how some people always work with a smile, they carry that look of effortless confidence, seem totally at ease and appear to know exactly what they’re doing all the time. If you ask them they’d probably say they love what they do (some might even say they’d do it without the pay).
It’s because they’re in their element … they’ve discovered their calling, what they’re really good at. And boy does it show! They don’t show off about it but everyone notices. Just like you did with the person you were thinking of.
Sadly, far too many don’t live and work in their element. They haven’t found their essence, their Core Being. And that can mean so much frustration and a feeling of disengagement from what they do for a living … essentially, being miserable in their work and missing out on all the achievement and success they know they are capable of.
I want to help more people work in their element … Which is why I use this powerful and insightful process
Ruby McGuire, Live Your Life In Colour
... This enables you to have great realisations and gain real clarity ... fascinating, really insightful and acts as a very useful guide in my life/business.
Sue Plumtree, The Life Enhancing Coach
What an eye opener our session to identify my Core Purpose through your Core Process was! ... Now those words guide me and my choices. I even get insights through them that I hadn’t expected!
What the Core Being programme will give you:
How would you like to have true confidence about what you do to give your inspired value to the world, the larger reason you are even on the planet, and how you consistently bring your optimum brilliance into play? The life-changing Core Being programmes are carefully designed to reveal the essential secrets of what you are doing when you are at your absolute best, when you are alive and alight, when you are in your own unique unstoppable flow.
Everyone has a buried talent that only comes to the surface when you are creating true magic in the world. Using a powerful combination of stories, facilitation and coaching, the programmes liberate the fundamental power that lies at the very core of your being that supports you in creating your special mark in the universe.
The 3 elements of your infinite Core Being:
Your Core Process sums up that thing you do when you’re completely in the zone, and creating massive value in the world. And loving every moment! This is the 'What' of your Core Being, and is concerned with your unique value and talent in the world - Andrew’s is “Encouraging Potential”
Your Core Purpose is the big overall goal your personal Core Process is there to help you achieve. This is the 'Why' of your Core Being, and is all about finding your purpose and passion in the world - it is very personal and often only means anything to you - so we won't share Andrew's here!
Your Core Practice is the way you interact with other people and the world to deliver your Core Process. It is the practical 'How' element of your Core Being, it relates to your tribe and how you serve them - Andrew's is 'Connecting with People'
These 3 elements represent the infinite flow of Why and How you deliver your unique value to others and become energised by your work in the world

What is Core Being & how do we discover it?

Core Process
The great thing about getting your Core Process is that, like most truly powerful self-discovery, it’s something you do yourself – with the facilitator encouraging and guiding you through the steps. Your Core Process is made up of two words – the thing you’re doing (an ‘-ing’ verb) and the thing you’re doing it to or with. An “-ing” and a “thing”. We get to it by you thinking about stories of times when you were really what I call “alive and alight” in the world – totally in your flow, an experience of complete joyfulness. I work with you to arrive at a selection of possible words; then you find the two that encapsulate the very essence of the verbs and the essence of the nouns. It’s very rarely what you expect it to be, so don’t try to guess it without going through the process – you’ll almost surely be surprised! This part takes about 2-3hrs and is done over the phone/Skype, or can be face-to-face at my office if you prefer.

Core Purpose
This is an utterly uplifting – and more than a little scary – experience. Your facilitator will guide you to realise your Core Purpose, using a unique process of questioning and exploring that opens up possibilities so that you can truly accept and own your individual reason for being here in the world. Why is that scary – well, once you know your Core Purpose, you have to go do it! Core Purpose is always done in a session with Core Practice (known together internally as CP 2.0), and can only be done after Core Process – we recommend at least 2-4 weeks afterwards, to allow your Core Process to ‘bed in’. Many people have left it months before advancing to Core Purpose, and even after long a gap have got immense value from the deeper understanding and purpose it provides.

Core Practice
Core Practice is the last step of discovering your Core Being. Building on your profound self-knowledge gained from your Core Process and Core Purpose sessions, Core Practice gets down to the detail of the exact actions you take to actually deliver your Core Process. Core Practice is generally done in the same session (2-3hrs) as Core Purpose, as they represent the Why and the How of your Core Process, your What, which is where we started.

Core Coaching
In our experience, absorbing something as profound as Core Being into your life and work is something that requires a certain amount of discipline and focus. Otherwise it’s all too easy to drift back into our old ways of behaving, before we got this great new self-knowledge. Within the team, we are constantly reminding, nudging, challenging each other to use our Core Being more in our everyday life. With that in mind, we have a coaching program to check in with you on a regularly basis and discuss any issues that have come up with using your Core Process, Core Purpose or Core Practice.
Core Being is available in your choice of formats:
- ESSENTIAL: discover the essence of your at your very best with your Core Process, Core Purpose & Core Practice
- ELEMENTAL: add 3 months of regular implementation coaching to fully integrate your Core Being into work and life
- EXPONENTIAL: a highly pragmatic 12m programme to help you leverage maximum acheivement from your Core Being
Core Being is suitable for:
- Employees: who are feeling frustrated and disconnected from their daily work
- Executives: who have lost a sense of meaningful direction and fulfillment in their career
- Entrepreneurs: who are seeking a genuine purpose in the business they are building

Ruby McGuire,
Sue Plumtree, 