You Can’t Bullshit Your Way to Brilliance


There’s a lot of B-S talked in self-development circles about “faking it until you make it”.  The theory goes that you have to pretend you are already successful, and then you will become successful.  So we end up with legions of back-bedroom entrepreneurs all going on as if the virtual office in the prestige building really is where they and their cohort of “associates” beaver away at servicing their myriad big-name clients.  Not that anyone’s fooled, of course.  Except perhaps other silly fakers.

You see, there’s a problem with “fake it til you make it”: it’s that word – Fake.

People really aren’t that unconscious any more.  As the consciousness revolution progresses, and more and more people learn to trust their intuition, it  is becoming increasingly dangerous to pretend that you’re something you’re not.   People are naturally repelled from what they sense is false – and attracted to what they feel is authentic.

There is another reason why faking it can hold you back.  Many people start to believe their own bullshit, to believe they really are already successful.  There are two problems with that: firstly they unconsciously stop trying so hard – after all, their unconscious mind reasons, if we’re successful,  why are we working so hard?  Secondly, and more damaging,  they stop asking for help – in fact they actively repel it, resisting all and any suggestion of where they might be going wrong.  After all, successful people don’t need help, do they?

OK then, so should you be running about telling everyone it’s all going to hell in a hand-basket, that the kids are going shoeless and the wife’s taking in washing?  Well, probably not – not unless you want the odd ‘charity’ gig at half your usual rate.  But what you can do is drop all the pretence, all the self-conscious references to “we” all over your “corporate” website, all the lavish spending (of the housekeeping money, probably) at the networking bar.  And just tell people what you do well, and for whom.

You don’t need plush offices, fancy stationery or a retinue of minions to convince people you know your stuff – if you actually do know your stuff, that is.  And if you don’t, stop pretending you do – even if by some random stroke of luck you do manage to land some work, you’ll probably cock it up if you’ve oversold yourself.

When you can talk about your subject with knowledge, authority and integrity, people will start to warm to you.  When your focus is on them and on delivering real value to everyone who engages you, people will start to hire you.  And when you are producing genuine results from your unique brilliance, people will start to advocate you.

And you will never again need to fake it.

Andrew Horder
Andrew Horder

Founder of the blog at, Andrew has been working with business owners for many years, helping them find and maintain their unique Focus - those activities and opportunities that they love, and will produce their success, what Andrew calls your Joyful Genius! Andrew's first book, The Busy Fool's a to Z of Loving Work is available from Amazon

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